Medical Testing on Animals is Considered Animal Cruelty Essay

Research on living animals has been practiced since at least 500 BC. Over 25 million animals are tested in labs every year. They are used for medical and scientific research. The animals used in research often undergo cruel experimentations and suffer through the pain. During medical testing, less than 2% of human illnesses are seen in animals, therefor medical testing on animals is cruel and pointless. Medical testing on animals should be illegal because products that pass animal tests end up harming or killing humans about 61% of the time. Medical testing on animals is considered animal cruelty and is unnecessary. Many animals are used in scientific and medical research. They often undergo cruel methods of testing and suffer greatly†¦show more content†¦For example, morphine calms humans, excites cats, penicillin kills guinea pigs and hamsters, and cortisone causes birth defects in mice but not humans. The reason animals react differently is due to their differences in their absorption, distribution, metabolism, response to elimination and drugs. In the February of 1993, it was reported that using rats in cancer research was pointless. â€Å"Rats are only 37% effective in identifying what causes cancer to humans. Flipping a coin would be more accurate.† (33 Reasons Animal Testing is Pointless) Rats and humans have very many significant differences. Very often the symptoms and responses to potential treatments seen in other species are dissimilar to those of human patients. (Whats Wrong with Animal Testi ng?) Rodents are the animals almost always used in cancer research. They never get carcinomas, the human form of cancer, which affects membranes (e.g lung cancer). Their sarcomas affect bone and connecting tissue: the two cannot be compared. Scientists around the world are starting to realize that using animals in medical research is becoming useless. Scientists realize that testing chemicals and drugs on animals provides no real evidence that is safe for humans. Animal studies do not reliably predict human outcomes. Nine out of ten drugs thatShow MoreRelatedHave You Ever Seen A Cruelty Free Symbol In The Shape Of1430 Words   |  6 PagesHave you ever seen a cruelty free symbol in the shape of a rabbit on the back of a shampoo bottle? That means the bottle’s contents were made without it being tested on an animal first. But what if the symbol wasn’t on the bottle? Have you ever thought of what would happen to that bunny you would usually see in a pet store? To answer this question, commonly, animals put through experimentation are put through force feeding, food deprivation, and inflictions of wounds. That bunny probably is not okayRead MoreHello1309 Words   |  6 Pages2016 The Morality of Animal Testing in Cosmetic Companies Preface The ethical treatment of animal testing is a controversial topic in the field of zoology. 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Public policy establishing the animal welfare movement began in Great Britain with the passage stating an act in 1835 to consolidate and amend the several laws relating to the cruelty and improper treatment of animals. In 1911 the Parliament passed the â€Å"Protection of Animals Act, and it is still enforced currently. This policy was established while permitting humans to use animals as test subjectsRead MoreEssay On Animal Testing1295 Words   |  6 Pagesmillions animals die every year from animal testing. Animal testing or animal research is a test performed on a living or dead animals. It normally involves testing out new cosmetic products or doing experiments for the medical purposes. Cosmetic companies test out their ingredients and products on animals to see if they’re safe to use for humans. A medical experimentation could involve injecting the animals, practicing surgeries on them, or exposing them to radiation. The practice of animal testin gRead MoreShould Testing Be Tested For Medical Progress?991 Words   |  4 PagesEvery year, thousands of animals are forced to undergo multiple experiments and procedures in laboratories for the sake of testing new products or for scientific purposes. Some issues that are in support of testing on lab animals include its contribution to many life-saving cures and treatments, allows to test on a living body system, are appropriate research subjects due to their similarity to human subjects, animals do not have human rights, allows for human products to be tested for safety, religiousRead MoreAnimal Rights : Animal Cruelty Essay1520 Words   |  7 PagesAnimal Rights Animal rights, the rights believed to belong to animals to live free from use in medical research, hunting, and other services to humans. Animal Cruelty is the human infliction of suffering or harm upon any non-human animal, for purposes other than self-defense or survival.   Ã‚  Animal Cruelty exists and it should not. Animals feel pain and fear like we do, but they are helpless.They can’t tell us that it hurts, they can’t communicate their pain because we do not speak their languageRead MoreMedical Research On Animal Testing1736 Words   |  7 Pagesprogress can be judged by the way its animals are treated†. Medical research on animals is an effective way for scientist to test different medical discoveries and experiment before using them on humans to check their result. This technique has been used for centuries dating back to people such and Aristotle and Erasistratus. What exactly is medical research on animals? When we take a deeper look into the experime nt that are preformed we can conclude that animals are a living model of humans in theseRead MoreAnimal Cruelty Essay1170 Words   |  5 Pagesthe full scope of animal cruelty, but they should know so they can properly report situations. People might not understand the ways in which animal cruelty can show itself and may not know the frequency and effects of these criminal acts today. Animal cruelty, briefly defined, is the inadequate caring, beating, hurting, or some other abuse/neglect of an animal. Animal cruelty is an illegal act in the United States, but there is a controversial discussion around whether animals have rights in the

The Six Sigma Free Essays

Globalization coupled with round the clock access to information, products and services have transformed the manner in which business are conducted. The highly competitive environment of the present day does not allow any scope for error to creep in. Customers must have to be kept always delighted and companies have to persistently work out novel ways to exceed the expectations of the customers. We will write a custom essay sample on The Six Sigma or any similar topic only for you Order Now Due to these reasons, Six Sigma came to be part of the culture of eminent companies. Six Sigma is an extremely structured process that assists companies in focusing on the development and delivery of product and services that are close to perfect. Sigma is a statistical term that calibrates the degree a particular process deviates from perfection. The core concept behind Six Sigma remains that in case it is possible to calculate the number of flaws or defects one has in a given process, it is possible to thoroughly know the manner in which to remove them and attain the level of ‘zero defect’ as far as practicable. Adoption of Six Sigma has transformed the basic structure of General Electric — GE and has become the work culture in everything one does and every product designed. (Making customers feel Six Sigma) In order to attain Six Sigma quality, a process should not exceed 3.4 defects per million opportunities. An ‘opportunity’ stands for a chance for noncompliance, or not fulfilling the needed stipulations. This implies that businesses have to be close to ‘zero-defect’ in implementing the core processes. Six Sigma constitutes a vision which companies endeavor towards and a philosophy that is a constituent of business culture of companies. In its core, Six Sigma centers on a few important concepts. These are (i) Critical to quality: Attributes are vital to the customer. (ii) Defects: Unsuccessful in delivering what the customer desires. (iii) Process capability: What process it is able to deliver. (iv) Variation: The things that the customer witnesses and feels (v) Stable operations: Making sure consistent, predictable processes so as to improve what the customer is able to see and feel. (vi) Design for Six Sigma: Designing to fulfill the requirements of the customer and process capability. One of the most important aspects which companies fail to recognize is that assessment from the company level is based on average or averages that are based on mean of the latest results. However, customers do not judge companies on averages, they perceive the variance in every transactions and every product that is shipped. The main idea of Six Sigma remains primarily in reducing process variation and thereafter on improving the capability of processes. (Key concepts of Six Sigma) A question that is usually put is the difference between Six Sigma and TQM. The tools are fundamentally identical based on the level of TQM sophistication. In case Six Sigma is applied exclusively at the project stages to eliminate flaws, it constitutes a segmental improvement approach with some structure and discipline. This can be extremely precious, however misses much of the real importance of Six Sigma and the crucial differences between TQM and Six Sigma. It is important that the real values of Six Sigma begins to exhibit when it is integrated with the strategic plan of the organization assisting to execute that plan with a concentration on paying the customers. (Differences and similarities between Six Sigma and TQM, total quality management) Various Methodologies of Six Sigma: (i) The DMAIC Model: Six Sigma originated in Motorola’s quality enhancement initiatives in the later part of 1980s. During the 1990s, Six Sigma attained popularity due to the success of General Electric and Honeywell implementing Six Sigma. Whereas the name Six Sigma has assumed wider implications, the basic idea of Six Sigma statistically speaking is to enhance the processes in such a manner that at the minimum six standard deviations between the worst case specification limit and the mean of process variation is present. In common meaning it implies that the process is essentially free from flaws. The apparatus used in Six Sigma are the identical tools applied by the Quality Improvement Tools in the 1970s and the initial part of 1980s. Of course it has appealing tags attached to it like ‘Black Belt’, however its true value lies in the methodical approach to development. (Six Sigma: Total Quality Engineering) The DMAIC acronym stands for Define, Measure, Analyze, Improve, and Control. Important product process performance variables are measured, analyzed, improved and controlled through the use of statistical methods. The simple â€Å"statistical† tools which gained popularity in the Total Quality reign are strengthened with the Design of Experiments — DOE and higher sophisticated Statistical Process Control techniques. The DMAIC process is an edition of the PDCA — Plan-Do-Check-Act which a lot of people find helpful. Undoubtedly, Six Sigma can be helpful for organization to improve processes. The most optimum approach is to align the Six Sigma projects with the strategic business plan of the organization. (Six Sigma: Total Quality Engineering) (ii) The DMADV Model: This model is applied to build new product or process designs in such a manner that it outcomes in an increasingly expected, established and ‘zero-defect’ performance. Five phases are present that consists of Define, Measure, Analyze, Design and Verify. Under ‘Define’, goals are formally defined of the design activity, which are in keeping with the demand of the customer and the enterprise strategy. ‘Measure’ identifies the capabilities of the product, capability of the production process, assessment of risk etc. ‘Analyze’ develops the design alternatives, building of high-level design and assess design capability to choose the best design. ‘Design’ develops detail design, design optimization of design and plan for design confirmation. This phase might need simulations.’ ‘Verify’ validates the design, establishes pilot runs and executes the production process and handover to the process owners. This phase might also need simulations. (Six Sigma: Wikipedia, the free encyclopedia) Usefulness of Six Sigma in the Organizational Strategic Planning Processes: Six Sigma characterizes a distinct roadmap in the achievement to Total Quality. (i) Leadership Commitment: The top management not just initiates the deployment of Six Sigma; it also contributes actively in the entire deployment cycle. Six Sigma starts by giving the senior leadership with the training in the principles and instrument requires in order to direct the development of a management infrastructure to support Six Sigma. This entails lowering the levels of hierarchy of the organization and elimination of procedural hurdles to experimentation and change. (ii) Customer focus: Systems are built for setting up close communications with â€Å"external customers’ — i.e. direct customers, the suppliers, end-users, law making agencies and with internal customers — i.e. employees. Right from the upstream suppliers till the final end-users, Six Sigma removes the scope for flaws. (iii) Strategic Deployment: Under the aegis of Six Sigma, it aims at a small number of high-financial leveraged items. It concentrates the company’s resources: correct support, correct people, correct tools and correct proposals on finding and enhancing the performance metrics which link to bottom-line success. (iv) Disciplined framework: The projects under Six Sigma are implemented through the use of Measure, Analyze, and Improve as well as Control disciplined roadmap. It is this MAIC structured approach which establishes a distinct procedure to help in the internal communication. Apart from this, from a business viewpoint, Six Sigma is also a structure for continuous business improvement. (v) Education and Training: Six Sigma considers that right dedication is propelled by correct understanding. Since it is fact-based methodology, it deeply makes use of quality and statistical tools to convert a practical problem to a practical solution. Therefore a top-to-bottom training is undertaken according to the Six Sigma philosophy and system improvement methods for every level. (Total Quality through Six Sigma) To conclude, the approach and deployment of Six Sigma renders it distinguishable from other quality endeavors. Six Sigma methods uses the statistical tools within a structured method for benefiting the knowledge necessary to attain better, speedier and less costly products and services compared to what the rivals are offering. The continuous, structured application of the master strategy repeatedly in projects, where the projects are chosen based on important business objective propels the return on investment to the bottom-line with the outcome that it leads to remarkable profits. Besides, prompted by the improvement to the bottom-line, the apex management will be repeatedly be dedicated to this approach, the work culture will be repeatedly cultivated, the customer will certainly be satisfied ones and this will ultimately lead to Total Quality. How to cite The Six Sigma, Essay examples

Ongoing Crisis Communication Planning - Managing - and Responding

Question: Describe about the Ongoing Crisis Communication for Planning, Managing, and Responding? Answer: Introduction: This activity provides effective knowledge and application of digital as well as internet marketing for the purpose of business. This assignment provides knowledge about effective content marketing strategy for the company Office Furniture. Officefurnitureonline.co.uk is a shop for providing different types of office furniture to the customers. There are 10,000 types of office furniture for selling to the customers. This internet-based company provides furniture to millions of customers. However, this assignment has discussed several useful aspects of internet marketing as well as digital marketing for developing the business operation within online forum. Describing the mechanics of search engine marketing: As discussed by Bezovski and Koceski (2013), the concept of search engine marketing is associated with the digital or internet marketing technique. It refers to the process of searching different products through internet or goggle by the customers. With the effective technique of search engine marketing, an online business company can gather benefit of business operation. Search engine marketing provides effective information about the product or the shops of the particular product towards the customers. However, with the new phase of advanced technology, every company has focused upon the marketing technique through online forum. Search engine marketing holds unique way of marketing the products to the targeted customers within the competitive sector of the market. This marketing technique is effective as well as very important for the age of information society (Jamuna, 2014). As discussed by Singh et al. (2011), search engine marketing can be considered as one of the important non-intrusive technique of marketing products for the customers of the market. However, this technique has derived from the online behavior of the audience. It can also be considered as one of the most important technique of content marketing of several products or services to the targeted group of customers within the market. Effective search engine marketing can enhance the profit of the organization by increasing the databases of the customers (Stearns, 2012). There are effective as well as successful steps for search engine marketing of an organization. In order to achieve great success in this process, an organization can obtain some techniques or mechanisms for enhancing the method of search engine marketing. First step includes in defining a purposeful strategy for this technique by identifying targeted audience or customers of the particular product line or the service. The needs as well as requirements of the customers should be identified for delivering effective strategy of search engine marketing. Second step includes choosing the best keywords for providing advantage to the customers. Most important as well as effective keywords or the phrase should be utilized for the customers. The effective term should be provided for the customers. It can be stated that customers should have the ability to recognize the keyword and phrase of the particular product of the company (Bashir, 2015). Third step refers to optimizing the content of the website of the particular company. In order to take the advantage of keyword or phrase, the content of the website should be optimized for the customers. The structure as well as design of the website should be very attractive and effective. A customer should identify the product easily through the newly optimized website (Hu, 2013). Fourth step includes management of the campaign of paid search engine. The company for the customers should present different types of pay per click advertising (Balakrishnan and Parekh, 2014). Fifth and last step includes measuring the success of the internet marketing activities of the company. The company should check the position in regular basis. The company should check the rank as well as position within the crowd of business companies within online sector of business. Copy of email marketing newsletter: Office furniture Get attractive furniture for your office Come to the largest online world of furniture. You cannot get these unique ranges of furniture anywhere in United Kingdom. You can get attractive furniture for your office purpose. Grab today a unique collection of furniture for your office. You can get effective offers of the chairs, tables and other purposes of office. You will get stylish office furniture for your purpose of office. You can also get different office elements for decorating the surroundings. Know more at Face book, Twitter Best practices for online public relations Online public relations are an effective process to influence the buying behaviour of the customers. It is of great essence for the organization to improve their online public relations in order to improve their customer occurrence rate of their respective websites. There are several advantages and as well as disadvantages of online public relations. The biggest advantage for online public relations is that it can cater a wide range of online customers. It can also create a wide range of responses by fulfilling the needs of the customers. In addition to this, it is also a cost effective process to stimulate the requirements of the customers as well as demands of its respective products and services. On the contrary, public relation is an extreme difficult process in terms of its codes and ethics and its process of implementation. In addition to this, it is not always necessary that the firms will get an adequate response from all their respective customers. Apart from this, it is also difficult for the organization Office furniture online to judge the exact response from their customers. In addition to this, a great deal of profession knowledge is required to implement the tool of online public relations within their systems (Maireder, 2014). There are several tools and techniques in terms of best practice of online public relations. The online organizations use this tool by proper segmentation of their target customers and determination of information sources of customers. This is the reason why the contemporary online organizations take the data of the customers once they visit their particular website. When a customer books any particular product, the respective organization gives different types of delivery options and mode of delivery to the given customer. They also monitor the respective coverage from the web traffic of the customers. This can only be done with the help of selection of appropriate vendors to develop the tool of online public relations. In addition to this, the organizations also try to get personal information of the customers in order to contact with the customers in future through email marketing or mobile marketing. It is of great essence of the organization to implement the tool of mobile marke ting to establish an effective relationship with the online customers (Shih et al. 2013). It is also important for the firm Office furniture online to implement best affiliations and partnerships with the respective vendors and suppliers. Apart from this, the organizations can also implement interactive display advertising to attract the customers and also to judge the effectiveness of their products and services. Another best online public relation practice can be implemented through different online techniques in order to support online media. This can be done through proper back office support and also to direct customer interaction. In addition to this, face to face interaction or connecting with the customers through email or mobile phones. This will assist the organization to develop an awareness of their products and also creating several strategies of viral marketing. This can also be considered as one of the best practices of online public relations. In addition to this, the organization office furniture online needs to implement all the techniques of best practi ces to attract the customers and also to stay in touch with the customers (Coombs, 2014). Importance of new digital media communities for the business organizations The modern business era has witnessed the growth of new digital media communities like several social media websites or even several file sharing sites. The organization Office furniture online has a considerable amount of online community presence through Facebook, twitter or LinkedIn. However, it has a wide scope of improvement to establish more connections through new digital media communities. This can be done with the help of search engine optimization and improving connection with the customers through different websites, blogs, social media websites, etc. Through this process, they also take the feedback from the respective customers. The organization can also use digital communities like Sony Play station to manage their customers effectively. This will further assist the organization to judge the demand of the customers and stay close with the customers. In addition to this, the organization can also implement the tool of file sharing and distribution of their product brochu re and give attractive discounts to the customers. In addition to this, the organization Office furniture online may also tie up with organizations who give gift coupons in order to stay close to the customers (Scott and Scott, 2011). Market Research Literature Review: In this particular research, we used the primary data to collect the interest of the existing customers which will help to produce the new products according to the customers requirements (Tseng and Teng, 2014). Primary data gives more information about the internet marketing and become more preferable than the secondary data to maintain better relationships with the customers of the company. Primary data provides the needs of the customers for using the internet marketing to promote the brand name in the commercial market. Methodology The research analyst of this research study has observed that the internet users and the management of an organization prefer internet marketing. The research is mainly based on the survey on the web. Nowadays, the management of organization is using internet marketing to promote their brand name to penetrate in the market and how the management of the Furniture Office Company is having a better customer relationship management. The research analyst has made three questions. On the basis of all the four questions, the survey has been made by the research analyst. With the help of internet technology like Java Servlet, the analyst has sent the questions to get a proper response regarding the questions made by the research analyst (Ã…Å ¡wieczak, 2012). The research analyst has mainly focused on the management of many organizations established in United Kingdom and comparing the customer relationship management of Furniture Company. The analyst has used the sampling bias method to get the responses from the management of the different organizations and from the managers of different organization established in the United Kingdom (Tsekouropoulos et al., 2013). It has been observed by the research analyst that the management of different firm has adapted the internet marketing to promote their brand name in the market to penetrate in the market and how it brings a positive impact on maintaining better customer relationships with their customers in the market. Online Survey The designed questionnaire are as follows:- Rating of online CRM of Office Furniture OnlineDo you think the tools of internet marketing of Office Furniture Online Company is effective or notIs there any scope of improvement for Office Furniture Online Company in case of internet marketing Results of Demographic Variable United Kingdom Type of Industry Furniture Company 50 Age of the Company 1 to 2 3 3 to 4 12 5 to 6 15 7 to 8 5 Above 10 15 From the above mentioned table, it has been observed that the research analyst of the research study is comparing the results with the Furniture Office Company in UK and also take other 50 companies established in UK to gather a better outcomes from the survey. The respondents are taken from the different companies with different age of the companies (Internet marketing start to finish, 2012). So it has been found that the new companies has adapted the internet marketing strategies to promote their brand name in the market which will serve a better relationship with their customers and the old companies have also adapted the internet marketing strategies to promote their brand name in the market and also have a positive impact on the customer relationship management by the Furniture Company. Testing of Hypothesis in Furniture Office Hypothesis Casual Affiliation T.F2 D.T3 M4 Outcomes H- 1 PRT - PB (-) .212 .125 2.312 .025 Positive H- 2 PRT - PB (-) .331 .145 1.214 .010 Positive H- 3 PRT PRP (+) .647 .134 4.356 0 Positive H- 4 PEU - PU (+) .822 .321 6.712 0 Positive H- 5 PEU - PB (+) .154 .124 .412 .321 Negative H- 6 PU - PB (+) .524 .121 2.213 .027 Positive Outcomes of Hypothesis Test: As mentioned in the test of hypothesis, the research analyst has assumed H1 and H2, both the variables as the negative affect for using the internet marketing to promote their brand names in the market. So from the above mentioned table, it has been observed that the different management of various companies and the different managers of various companies has adapted the internet marketing to promote their brand name and brand image in the market by penetrating their products in the market (Idemudia, 2014). It has also been observed from the table that the United Kingdom Companies has given a positive response on internet marketing by maintaining a better relationship with their customers. Testing of Hypothesis in Other Companies Hypothesis Casual Affiliation T.F2 D.T3 M4 Outcomes H- 1 PRT - PB (-) .103 .076 1.467 .222 Negative H- 2 PRT - PB (-) .12 .111 1.122 .126 Negative H- 3 PRT PRP (+) .427 .067 5.124 0 Positive H- 4 PEU - PU (+) .725 .071 6.667 0 Positive H- 5 PEU - PB (+) .221 .24 .355 .023 Positive H- 6 PU - PB (+) .062 .22 1.337 .115 Positive Outcomes of Hypothesis Test: As mentioned in the test of hypothesis, the research analyst has assumed H1 and H2, both the variables as the negative affect for using the internet marketing to promote their brand names in the market. So from the above mentioned table, it has been observed that the different management of various companies and the different managers of various companies has adapted the internet marketing to promote their brand name and brand image in the market by penetrating their products in the market (DavidaviÄ ienÄ— and SabaitytÄ—, 2014). It has also been observed from the table that the United Kingdom Companies has given a positive response on internet marketing by maintaining a better relationship with their customers. Internet Marketing plan for office furniture online are following: Situation Analysis: Office furniture onlines product mainly focuses on the target customer who has recognition for quality craftsmanship and materials in their office environment who wishes to assimilate technology. They are offering their products with discounted prices to their customers so that they can attract the more customers. They are targeting their market through the online process. Basically they are targeting mass market for their business activities. Therefore, there are offering a low cost product range to their customer. They are developing a specific niche for their products that helps them to increase their profitability within a very short period (Smith and Zook, 2011). Key performance indicators: Lead response time: its very important for the company to give a quick response at the time of lead generation. For example if one customer is happy with the services that has given by the office furniture online then he/she recommends another people to try out their products. Rate of contact: with the help of the existing customers the company can increase their rate of contact. Beside that the company should search for their prospects through the online process. Rate of follow up contact: those customers who are already avail their services through the online processes; it is the responsibility of the company to follow up their customers time to time so that the company can increase their sales volume. Social media usage: the company is offering their products through the online process so social media is one of the platforms that should use by the company to attract the more customers. The resources should be used efficiently. Waste should be minimizing like water, energy, packag ing, raw materials etc (Shih, et al. 2013).Implementation of strategies and strategic market segmentation. Offering the products to the mass market. Successful historical growth in sales from increased capital. Technological challenges faced by the company.Lack of methods in marketing activities like direct marketing (catalog, word of mouth).Low cost structure.Sales and marketing through the online process. Creating a new channel of distribution.Specific strategy to produce High-end acknowledgement for the quality materials.Corporate restructuring and employees turnover helps the company to grow.The company should elect several methods to advertise their products through the online process like email campaigns etc. Healthy economic growth nation-wide generated by the new entrants. Specific marketing strategy for each and every product. Diversified market segments (Lu et al. 2013).Through the traditional high-quality furniture workmanship and dominance of high technology ergonomics, this the competitive edge for the industry. The company should make a strategy on how to increase their sales volume through the online process so that they can attract the maximum number of customers. Target customer: The company is targeting the mass market to offer their products and services to the customers. Though they are giving their services through online process, the price of the products is low. Therefore, the customers can easily avail their products at any time (Mills and Law, 2013). Pay per click advertising campaign: Pay per click advertising campaigns have 7 steps that needs to follow by the company to increase their sales volume. Those steps are following: Keyword research and grouping: The Company should research thoroughly on how to increase their online sales and on the basis of that they can start their grouping in the process of advertisement. Demographic/geographic targeting: The Company is based on UK. They are mainly targeting the customers of UK so that they can deliver their products and services within a short period of time. Create multiple ads: The Company is offering their products only through the online process. Therefore, the company should develop multiple ads to attract the customers more. Create landing pages: The Company should use a proper subject headline for the landing page so that it can catches the customers eye (Boone and Kurtz, 2013).Split test ads landing pages: Before publishing the landing page, the company should give split ads to see whether their ads receives a proper response or not. This testing is very important to increase their market value in the industry. Monitors CTRs and conversion rate: The company should monitor click through rate (CTR) and conversion rate so that they can see whether the customers are accepting their conversion rate or not. Conclusion It can be concluded that the organization Office furniture online can considered all the tools and techniques of online marketing and online public relations to effect their customer relationship management in a positive manner. In addition to this, the findings and analysis of the online survey will be of great essence for the organization. References Coombs, W. T. 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The role of search engine optimization in search marketing.Marketing Science,32(4), 644-651 Bezovski, Z., and Koceski, S. (2013). The Impact of Google Search Algorithms Upgrades on online Business.Yearbook-Faculty of Economics,3(1), pp-199 Hu, S. (2013). Green Marketing Plan Developments and an Investigation into its Application: A Case Study of the Left and Right Hotel, Shenyang, China. Jamuna, S. (2014). SOCIAL MEDIA: A MEDIUM TO INTERACT WITH POTENTIAL CUSTOMERS.International Journal of Logistics and Supply Chain Management Perspectives,2(4), 524-530. Singh, S., Makkar, A., and Singh, N. (2011). A Metrics Based Approach to Analyse Web Usage Pattern.International Journal of Computers and Technology,1(1), 1-6 Stearns, J. (2012). Your Small Business Needs Email Marketing