Medical Testing on Animals is Considered Animal Cruelty Essay

Research on living animals has been practiced since at least 500 BC. Over 25 million animals are tested in labs every year. They are used for medical and scientific research. The animals used in research often undergo cruel experimentations and suffer through the pain. During medical testing, less than 2% of human illnesses are seen in animals, therefor medical testing on animals is cruel and pointless. Medical testing on animals should be illegal because products that pass animal tests end up harming or killing humans about 61% of the time. Medical testing on animals is considered animal cruelty and is unnecessary. Many animals are used in scientific and medical research. They often undergo cruel methods of testing and suffer greatly†¦show more content†¦For example, morphine calms humans, excites cats, penicillin kills guinea pigs and hamsters, and cortisone causes birth defects in mice but not humans. The reason animals react differently is due to their differences in their absorption, distribution, metabolism, response to elimination and drugs. In the February of 1993, it was reported that using rats in cancer research was pointless. â€Å"Rats are only 37% effective in identifying what causes cancer to humans. Flipping a coin would be more accurate.† (33 Reasons Animal Testing is Pointless) Rats and humans have very many significant differences. Very often the symptoms and responses to potential treatments seen in other species are dissimilar to those of human patients. (Whats Wrong with Animal Testi ng?) Rodents are the animals almost always used in cancer research. They never get carcinomas, the human form of cancer, which affects membranes (e.g lung cancer). Their sarcomas affect bone and connecting tissue: the two cannot be compared. Scientists around the world are starting to realize that using animals in medical research is becoming useless. Scientists realize that testing chemicals and drugs on animals provides no real evidence that is safe for humans. Animal studies do not reliably predict human outcomes. Nine out of ten drugs thatShow MoreRelatedHave You Ever Seen A Cruelty Free Symbol In The Shape Of1430 Words   |  6 PagesHave you ever seen a cruelty free symbol in the shape of a rabbit on the back of a shampoo bottle? That means the bottle’s contents were made without it being tested on an animal first. But what if the symbol wasn’t on the bottle? Have you ever thought of what would happen to that bunny you would usually see in a pet store? To answer this question, commonly, animals put through experimentation are put through force feeding, food deprivation, and inflictions of wounds. That bunny probably is not okayRead MoreHello1309 Words   |  6 Pages2016 The Morality of Animal Testing in Cosmetic Companies Preface The ethical treatment of animal testing is a controversial topic in the field of zoology. 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Public policy establishing the animal welfare movement began in Great Britain with the passage stating an act in 1835 to consolidate and amend the several laws relating to the cruelty and improper treatment of animals. In 1911 the Parliament passed the â€Å"Protection of Animals Act, and it is still enforced currently. This policy was established while permitting humans to use animals as test subjectsRead MoreEssay On Animal Testing1295 Words   |  6 Pagesmillions animals die every year from animal testing. Animal testing or animal research is a test performed on a living or dead animals. It normally involves testing out new cosmetic products or doing experiments for the medical purposes. Cosmetic companies test out their ingredients and products on animals to see if they’re safe to use for humans. A medical experimentation could involve injecting the animals, practicing surgeries on them, or exposing them to radiation. The practice of animal testin gRead MoreShould Testing Be Tested For Medical Progress?991 Words   |  4 PagesEvery year, thousands of animals are forced to undergo multiple experiments and procedures in laboratories for the sake of testing new products or for scientific purposes. Some issues that are in support of testing on lab animals include its contribution to many life-saving cures and treatments, allows to test on a living body system, are appropriate research subjects due to their similarity to human subjects, animals do not have human rights, allows for human products to be tested for safety, religiousRead MoreAnimal Rights : Animal Cruelty Essay1520 Words   |  7 PagesAnimal Rights Animal rights, the rights believed to belong to animals to live free from use in medical research, hunting, and other services to humans. Animal Cruelty is the human infliction of suffering or harm upon any non-human animal, for purposes other than self-defense or survival.   Ã‚  Animal Cruelty exists and it should not. Animals feel pain and fear like we do, but they are helpless.They can’t tell us that it hurts, they can’t communicate their pain because we do not speak their languageRead MoreMedical Research On Animal Testing1736 Words   |  7 Pagesprogress can be judged by the way its animals are treated†. Medical research on animals is an effective way for scientist to test different medical discoveries and experiment before using them on humans to check their result. This technique has been used for centuries dating back to people such and Aristotle and Erasistratus. What exactly is medical research on animals? When we take a deeper look into the experime nt that are preformed we can conclude that animals are a living model of humans in theseRead MoreAnimal Cruelty Essay1170 Words   |  5 Pagesthe full scope of animal cruelty, but they should know so they can properly report situations. People might not understand the ways in which animal cruelty can show itself and may not know the frequency and effects of these criminal acts today. Animal cruelty, briefly defined, is the inadequate caring, beating, hurting, or some other abuse/neglect of an animal. Animal cruelty is an illegal act in the United States, but there is a controversial discussion around whether animals have rights in the

The Six Sigma Free Essays

Globalization coupled with round the clock access to information, products and services have transformed the manner in which business are conducted. The highly competitive environment of the present day does not allow any scope for error to creep in. Customers must have to be kept always delighted and companies have to persistently work out novel ways to exceed the expectations of the customers. We will write a custom essay sample on The Six Sigma or any similar topic only for you Order Now Due to these reasons, Six Sigma came to be part of the culture of eminent companies. Six Sigma is an extremely structured process that assists companies in focusing on the development and delivery of product and services that are close to perfect. Sigma is a statistical term that calibrates the degree a particular process deviates from perfection. The core concept behind Six Sigma remains that in case it is possible to calculate the number of flaws or defects one has in a given process, it is possible to thoroughly know the manner in which to remove them and attain the level of ‘zero defect’ as far as practicable. Adoption of Six Sigma has transformed the basic structure of General Electric — GE and has become the work culture in everything one does and every product designed. (Making customers feel Six Sigma) In order to attain Six Sigma quality, a process should not exceed 3.4 defects per million opportunities. An ‘opportunity’ stands for a chance for noncompliance, or not fulfilling the needed stipulations. This implies that businesses have to be close to ‘zero-defect’ in implementing the core processes. Six Sigma constitutes a vision which companies endeavor towards and a philosophy that is a constituent of business culture of companies. In its core, Six Sigma centers on a few important concepts. These are (i) Critical to quality: Attributes are vital to the customer. (ii) Defects: Unsuccessful in delivering what the customer desires. (iii) Process capability: What process it is able to deliver. (iv) Variation: The things that the customer witnesses and feels (v) Stable operations: Making sure consistent, predictable processes so as to improve what the customer is able to see and feel. (vi) Design for Six Sigma: Designing to fulfill the requirements of the customer and process capability. One of the most important aspects which companies fail to recognize is that assessment from the company level is based on average or averages that are based on mean of the latest results. However, customers do not judge companies on averages, they perceive the variance in every transactions and every product that is shipped. The main idea of Six Sigma remains primarily in reducing process variation and thereafter on improving the capability of processes. (Key concepts of Six Sigma) A question that is usually put is the difference between Six Sigma and TQM. The tools are fundamentally identical based on the level of TQM sophistication. In case Six Sigma is applied exclusively at the project stages to eliminate flaws, it constitutes a segmental improvement approach with some structure and discipline. This can be extremely precious, however misses much of the real importance of Six Sigma and the crucial differences between TQM and Six Sigma. It is important that the real values of Six Sigma begins to exhibit when it is integrated with the strategic plan of the organization assisting to execute that plan with a concentration on paying the customers. (Differences and similarities between Six Sigma and TQM, total quality management) Various Methodologies of Six Sigma: (i) The DMAIC Model: Six Sigma originated in Motorola’s quality enhancement initiatives in the later part of 1980s. During the 1990s, Six Sigma attained popularity due to the success of General Electric and Honeywell implementing Six Sigma. Whereas the name Six Sigma has assumed wider implications, the basic idea of Six Sigma statistically speaking is to enhance the processes in such a manner that at the minimum six standard deviations between the worst case specification limit and the mean of process variation is present. In common meaning it implies that the process is essentially free from flaws. The apparatus used in Six Sigma are the identical tools applied by the Quality Improvement Tools in the 1970s and the initial part of 1980s. Of course it has appealing tags attached to it like ‘Black Belt’, however its true value lies in the methodical approach to development. (Six Sigma: Total Quality Engineering) The DMAIC acronym stands for Define, Measure, Analyze, Improve, and Control. Important product process performance variables are measured, analyzed, improved and controlled through the use of statistical methods. The simple â€Å"statistical† tools which gained popularity in the Total Quality reign are strengthened with the Design of Experiments — DOE and higher sophisticated Statistical Process Control techniques. The DMAIC process is an edition of the PDCA — Plan-Do-Check-Act which a lot of people find helpful. Undoubtedly, Six Sigma can be helpful for organization to improve processes. The most optimum approach is to align the Six Sigma projects with the strategic business plan of the organization. (Six Sigma: Total Quality Engineering) (ii) The DMADV Model: This model is applied to build new product or process designs in such a manner that it outcomes in an increasingly expected, established and ‘zero-defect’ performance. Five phases are present that consists of Define, Measure, Analyze, Design and Verify. Under ‘Define’, goals are formally defined of the design activity, which are in keeping with the demand of the customer and the enterprise strategy. ‘Measure’ identifies the capabilities of the product, capability of the production process, assessment of risk etc. ‘Analyze’ develops the design alternatives, building of high-level design and assess design capability to choose the best design. ‘Design’ develops detail design, design optimization of design and plan for design confirmation. This phase might need simulations.’ ‘Verify’ validates the design, establishes pilot runs and executes the production process and handover to the process owners. This phase might also need simulations. (Six Sigma: Wikipedia, the free encyclopedia) Usefulness of Six Sigma in the Organizational Strategic Planning Processes: Six Sigma characterizes a distinct roadmap in the achievement to Total Quality. (i) Leadership Commitment: The top management not just initiates the deployment of Six Sigma; it also contributes actively in the entire deployment cycle. Six Sigma starts by giving the senior leadership with the training in the principles and instrument requires in order to direct the development of a management infrastructure to support Six Sigma. This entails lowering the levels of hierarchy of the organization and elimination of procedural hurdles to experimentation and change. (ii) Customer focus: Systems are built for setting up close communications with â€Å"external customers’ — i.e. direct customers, the suppliers, end-users, law making agencies and with internal customers — i.e. employees. Right from the upstream suppliers till the final end-users, Six Sigma removes the scope for flaws. (iii) Strategic Deployment: Under the aegis of Six Sigma, it aims at a small number of high-financial leveraged items. It concentrates the company’s resources: correct support, correct people, correct tools and correct proposals on finding and enhancing the performance metrics which link to bottom-line success. (iv) Disciplined framework: The projects under Six Sigma are implemented through the use of Measure, Analyze, and Improve as well as Control disciplined roadmap. It is this MAIC structured approach which establishes a distinct procedure to help in the internal communication. Apart from this, from a business viewpoint, Six Sigma is also a structure for continuous business improvement. (v) Education and Training: Six Sigma considers that right dedication is propelled by correct understanding. Since it is fact-based methodology, it deeply makes use of quality and statistical tools to convert a practical problem to a practical solution. Therefore a top-to-bottom training is undertaken according to the Six Sigma philosophy and system improvement methods for every level. (Total Quality through Six Sigma) To conclude, the approach and deployment of Six Sigma renders it distinguishable from other quality endeavors. Six Sigma methods uses the statistical tools within a structured method for benefiting the knowledge necessary to attain better, speedier and less costly products and services compared to what the rivals are offering. The continuous, structured application of the master strategy repeatedly in projects, where the projects are chosen based on important business objective propels the return on investment to the bottom-line with the outcome that it leads to remarkable profits. Besides, prompted by the improvement to the bottom-line, the apex management will be repeatedly be dedicated to this approach, the work culture will be repeatedly cultivated, the customer will certainly be satisfied ones and this will ultimately lead to Total Quality. How to cite The Six Sigma, Essay examples

Ongoing Crisis Communication Planning - Managing - and Responding

Question: Describe about the Ongoing Crisis Communication for Planning, Managing, and Responding? Answer: Introduction: This activity provides effective knowledge and application of digital as well as internet marketing for the purpose of business. This assignment provides knowledge about effective content marketing strategy for the company Office Furniture. Officefurnitureonline.co.uk is a shop for providing different types of office furniture to the customers. There are 10,000 types of office furniture for selling to the customers. This internet-based company provides furniture to millions of customers. However, this assignment has discussed several useful aspects of internet marketing as well as digital marketing for developing the business operation within online forum. Describing the mechanics of search engine marketing: As discussed by Bezovski and Koceski (2013), the concept of search engine marketing is associated with the digital or internet marketing technique. It refers to the process of searching different products through internet or goggle by the customers. With the effective technique of search engine marketing, an online business company can gather benefit of business operation. Search engine marketing provides effective information about the product or the shops of the particular product towards the customers. However, with the new phase of advanced technology, every company has focused upon the marketing technique through online forum. Search engine marketing holds unique way of marketing the products to the targeted customers within the competitive sector of the market. This marketing technique is effective as well as very important for the age of information society (Jamuna, 2014). As discussed by Singh et al. (2011), search engine marketing can be considered as one of the important non-intrusive technique of marketing products for the customers of the market. However, this technique has derived from the online behavior of the audience. It can also be considered as one of the most important technique of content marketing of several products or services to the targeted group of customers within the market. Effective search engine marketing can enhance the profit of the organization by increasing the databases of the customers (Stearns, 2012). There are effective as well as successful steps for search engine marketing of an organization. In order to achieve great success in this process, an organization can obtain some techniques or mechanisms for enhancing the method of search engine marketing. First step includes in defining a purposeful strategy for this technique by identifying targeted audience or customers of the particular product line or the service. The needs as well as requirements of the customers should be identified for delivering effective strategy of search engine marketing. Second step includes choosing the best keywords for providing advantage to the customers. Most important as well as effective keywords or the phrase should be utilized for the customers. The effective term should be provided for the customers. It can be stated that customers should have the ability to recognize the keyword and phrase of the particular product of the company (Bashir, 2015). Third step refers to optimizing the content of the website of the particular company. In order to take the advantage of keyword or phrase, the content of the website should be optimized for the customers. The structure as well as design of the website should be very attractive and effective. A customer should identify the product easily through the newly optimized website (Hu, 2013). Fourth step includes management of the campaign of paid search engine. The company for the customers should present different types of pay per click advertising (Balakrishnan and Parekh, 2014). Fifth and last step includes measuring the success of the internet marketing activities of the company. The company should check the position in regular basis. The company should check the rank as well as position within the crowd of business companies within online sector of business. Copy of email marketing newsletter: Office furniture Get attractive furniture for your office Come to the largest online world of furniture. You cannot get these unique ranges of furniture anywhere in United Kingdom. You can get attractive furniture for your office purpose. Grab today a unique collection of furniture for your office. You can get effective offers of the chairs, tables and other purposes of office. You will get stylish office furniture for your purpose of office. You can also get different office elements for decorating the surroundings. Know more at Face book, Twitter Best practices for online public relations Online public relations are an effective process to influence the buying behaviour of the customers. It is of great essence for the organization to improve their online public relations in order to improve their customer occurrence rate of their respective websites. There are several advantages and as well as disadvantages of online public relations. The biggest advantage for online public relations is that it can cater a wide range of online customers. It can also create a wide range of responses by fulfilling the needs of the customers. In addition to this, it is also a cost effective process to stimulate the requirements of the customers as well as demands of its respective products and services. On the contrary, public relation is an extreme difficult process in terms of its codes and ethics and its process of implementation. In addition to this, it is not always necessary that the firms will get an adequate response from all their respective customers. Apart from this, it is also difficult for the organization Office furniture online to judge the exact response from their customers. In addition to this, a great deal of profession knowledge is required to implement the tool of online public relations within their systems (Maireder, 2014). There are several tools and techniques in terms of best practice of online public relations. The online organizations use this tool by proper segmentation of their target customers and determination of information sources of customers. This is the reason why the contemporary online organizations take the data of the customers once they visit their particular website. When a customer books any particular product, the respective organization gives different types of delivery options and mode of delivery to the given customer. They also monitor the respective coverage from the web traffic of the customers. This can only be done with the help of selection of appropriate vendors to develop the tool of online public relations. In addition to this, the organizations also try to get personal information of the customers in order to contact with the customers in future through email marketing or mobile marketing. It is of great essence of the organization to implement the tool of mobile marke ting to establish an effective relationship with the online customers (Shih et al. 2013). It is also important for the firm Office furniture online to implement best affiliations and partnerships with the respective vendors and suppliers. Apart from this, the organizations can also implement interactive display advertising to attract the customers and also to judge the effectiveness of their products and services. Another best online public relation practice can be implemented through different online techniques in order to support online media. This can be done through proper back office support and also to direct customer interaction. In addition to this, face to face interaction or connecting with the customers through email or mobile phones. This will assist the organization to develop an awareness of their products and also creating several strategies of viral marketing. This can also be considered as one of the best practices of online public relations. In addition to this, the organization office furniture online needs to implement all the techniques of best practi ces to attract the customers and also to stay in touch with the customers (Coombs, 2014). Importance of new digital media communities for the business organizations The modern business era has witnessed the growth of new digital media communities like several social media websites or even several file sharing sites. The organization Office furniture online has a considerable amount of online community presence through Facebook, twitter or LinkedIn. However, it has a wide scope of improvement to establish more connections through new digital media communities. This can be done with the help of search engine optimization and improving connection with the customers through different websites, blogs, social media websites, etc. Through this process, they also take the feedback from the respective customers. The organization can also use digital communities like Sony Play station to manage their customers effectively. This will further assist the organization to judge the demand of the customers and stay close with the customers. In addition to this, the organization can also implement the tool of file sharing and distribution of their product brochu re and give attractive discounts to the customers. In addition to this, the organization Office furniture online may also tie up with organizations who give gift coupons in order to stay close to the customers (Scott and Scott, 2011). Market Research Literature Review: In this particular research, we used the primary data to collect the interest of the existing customers which will help to produce the new products according to the customers requirements (Tseng and Teng, 2014). Primary data gives more information about the internet marketing and become more preferable than the secondary data to maintain better relationships with the customers of the company. Primary data provides the needs of the customers for using the internet marketing to promote the brand name in the commercial market. Methodology The research analyst of this research study has observed that the internet users and the management of an organization prefer internet marketing. The research is mainly based on the survey on the web. Nowadays, the management of organization is using internet marketing to promote their brand name to penetrate in the market and how the management of the Furniture Office Company is having a better customer relationship management. The research analyst has made three questions. On the basis of all the four questions, the survey has been made by the research analyst. With the help of internet technology like Java Servlet, the analyst has sent the questions to get a proper response regarding the questions made by the research analyst (Ã…Å ¡wieczak, 2012). The research analyst has mainly focused on the management of many organizations established in United Kingdom and comparing the customer relationship management of Furniture Company. The analyst has used the sampling bias method to get the responses from the management of the different organizations and from the managers of different organization established in the United Kingdom (Tsekouropoulos et al., 2013). It has been observed by the research analyst that the management of different firm has adapted the internet marketing to promote their brand name in the market to penetrate in the market and how it brings a positive impact on maintaining better customer relationships with their customers in the market. Online Survey The designed questionnaire are as follows:- Rating of online CRM of Office Furniture OnlineDo you think the tools of internet marketing of Office Furniture Online Company is effective or notIs there any scope of improvement for Office Furniture Online Company in case of internet marketing Results of Demographic Variable United Kingdom Type of Industry Furniture Company 50 Age of the Company 1 to 2 3 3 to 4 12 5 to 6 15 7 to 8 5 Above 10 15 From the above mentioned table, it has been observed that the research analyst of the research study is comparing the results with the Furniture Office Company in UK and also take other 50 companies established in UK to gather a better outcomes from the survey. The respondents are taken from the different companies with different age of the companies (Internet marketing start to finish, 2012). So it has been found that the new companies has adapted the internet marketing strategies to promote their brand name in the market which will serve a better relationship with their customers and the old companies have also adapted the internet marketing strategies to promote their brand name in the market and also have a positive impact on the customer relationship management by the Furniture Company. Testing of Hypothesis in Furniture Office Hypothesis Casual Affiliation T.F2 D.T3 M4 Outcomes H- 1 PRT - PB (-) .212 .125 2.312 .025 Positive H- 2 PRT - PB (-) .331 .145 1.214 .010 Positive H- 3 PRT PRP (+) .647 .134 4.356 0 Positive H- 4 PEU - PU (+) .822 .321 6.712 0 Positive H- 5 PEU - PB (+) .154 .124 .412 .321 Negative H- 6 PU - PB (+) .524 .121 2.213 .027 Positive Outcomes of Hypothesis Test: As mentioned in the test of hypothesis, the research analyst has assumed H1 and H2, both the variables as the negative affect for using the internet marketing to promote their brand names in the market. So from the above mentioned table, it has been observed that the different management of various companies and the different managers of various companies has adapted the internet marketing to promote their brand name and brand image in the market by penetrating their products in the market (Idemudia, 2014). It has also been observed from the table that the United Kingdom Companies has given a positive response on internet marketing by maintaining a better relationship with their customers. Testing of Hypothesis in Other Companies Hypothesis Casual Affiliation T.F2 D.T3 M4 Outcomes H- 1 PRT - PB (-) .103 .076 1.467 .222 Negative H- 2 PRT - PB (-) .12 .111 1.122 .126 Negative H- 3 PRT PRP (+) .427 .067 5.124 0 Positive H- 4 PEU - PU (+) .725 .071 6.667 0 Positive H- 5 PEU - PB (+) .221 .24 .355 .023 Positive H- 6 PU - PB (+) .062 .22 1.337 .115 Positive Outcomes of Hypothesis Test: As mentioned in the test of hypothesis, the research analyst has assumed H1 and H2, both the variables as the negative affect for using the internet marketing to promote their brand names in the market. So from the above mentioned table, it has been observed that the different management of various companies and the different managers of various companies has adapted the internet marketing to promote their brand name and brand image in the market by penetrating their products in the market (DavidaviÄ ienÄ— and SabaitytÄ—, 2014). It has also been observed from the table that the United Kingdom Companies has given a positive response on internet marketing by maintaining a better relationship with their customers. Internet Marketing plan for office furniture online are following: Situation Analysis: Office furniture onlines product mainly focuses on the target customer who has recognition for quality craftsmanship and materials in their office environment who wishes to assimilate technology. They are offering their products with discounted prices to their customers so that they can attract the more customers. They are targeting their market through the online process. Basically they are targeting mass market for their business activities. Therefore, there are offering a low cost product range to their customer. They are developing a specific niche for their products that helps them to increase their profitability within a very short period (Smith and Zook, 2011). Key performance indicators: Lead response time: its very important for the company to give a quick response at the time of lead generation. For example if one customer is happy with the services that has given by the office furniture online then he/she recommends another people to try out their products. Rate of contact: with the help of the existing customers the company can increase their rate of contact. Beside that the company should search for their prospects through the online process. Rate of follow up contact: those customers who are already avail their services through the online processes; it is the responsibility of the company to follow up their customers time to time so that the company can increase their sales volume. Social media usage: the company is offering their products through the online process so social media is one of the platforms that should use by the company to attract the more customers. The resources should be used efficiently. Waste should be minimizing like water, energy, packag ing, raw materials etc (Shih, et al. 2013).Implementation of strategies and strategic market segmentation. Offering the products to the mass market. Successful historical growth in sales from increased capital. Technological challenges faced by the company.Lack of methods in marketing activities like direct marketing (catalog, word of mouth).Low cost structure.Sales and marketing through the online process. Creating a new channel of distribution.Specific strategy to produce High-end acknowledgement for the quality materials.Corporate restructuring and employees turnover helps the company to grow.The company should elect several methods to advertise their products through the online process like email campaigns etc. Healthy economic growth nation-wide generated by the new entrants. Specific marketing strategy for each and every product. Diversified market segments (Lu et al. 2013).Through the traditional high-quality furniture workmanship and dominance of high technology ergonomics, this the competitive edge for the industry. The company should make a strategy on how to increase their sales volume through the online process so that they can attract the maximum number of customers. Target customer: The company is targeting the mass market to offer their products and services to the customers. Though they are giving their services through online process, the price of the products is low. Therefore, the customers can easily avail their products at any time (Mills and Law, 2013). Pay per click advertising campaign: Pay per click advertising campaigns have 7 steps that needs to follow by the company to increase their sales volume. Those steps are following: Keyword research and grouping: The Company should research thoroughly on how to increase their online sales and on the basis of that they can start their grouping in the process of advertisement. Demographic/geographic targeting: The Company is based on UK. They are mainly targeting the customers of UK so that they can deliver their products and services within a short period of time. Create multiple ads: The Company is offering their products only through the online process. Therefore, the company should develop multiple ads to attract the customers more. Create landing pages: The Company should use a proper subject headline for the landing page so that it can catches the customers eye (Boone and Kurtz, 2013).Split test ads landing pages: Before publishing the landing page, the company should give split ads to see whether their ads receives a proper response or not. This testing is very important to increase their market value in the industry. Monitors CTRs and conversion rate: The company should monitor click through rate (CTR) and conversion rate so that they can see whether the customers are accepting their conversion rate or not. Conclusion It can be concluded that the organization Office furniture online can considered all the tools and techniques of online marketing and online public relations to effect their customer relationship management in a positive manner. In addition to this, the findings and analysis of the online survey will be of great essence for the organization. References Coombs, W. T. (2014).Ongoing crisis communication: planning, managing, and responding. Sage publications. Armstrong, G., Adam, S., Denize, S., and Kotler, P. (2014).Principles of marketing. Pearson Australia. Boone, L., and Kurtz, D. (2013).Contemporary marketing. Cengage Learning. Mills, J., and Law, R. (2013).Handbook of consumer behavior, tourism, and the Internet. Routledge. Shih, B. Y., Chen, C. Y., and Chen, Z. S. (2013). An empirical study of an internet marketing strategy for search engine optimization.Human Factors and Ergonomics in Manufacturing and Service Industries,23(6), 528-540. Lu, X., Ba, S., Huang, L., and Feng, Y. (2013). Promotional marketing or word-of-mouth? Evidence from online restaurant reviews.Information Systems Research,24(3), 596-612. De Andrade, M., Hastings, G., Angus, K. (2013). Promotion of electronic cigarettes: tobacco marketing reinvented?.Bmj,347. Morrison, A. M. (2013).Marketing and managing tourism destinations. Routledge. H. Akhter, S. (2014). Privacy concern and online transactions: the impact of internet self-efficacy and internet involvement. Journal of Consumer Marketing, 31(2), pp.118-125. Maireder, A. (2014). Follow the Connections! Finding the Big Picture of Internet Communications. GfK Marketing Intelligence Review, 6(2). Newlands, M. (2011). Online marketing. Chichester, West Sussex: Wiley. Scott, D. and Scott, D. (2011). The new rules of marketing PR. Hoboken, N.J.: John Wiley Sons. Smith, P. and Zook, Z. (2011). Marketing communications. London: Kogan Page. Balakrishnan, R., and Parekh, R. (2014, October). Learning to predict subject-line opens for large-scale email marketing. InBig Data (Big Data), 2014 IEEE International Conference on(pp. 579-584). IEEE. Bashir, M. A. T. (2015). Role of Relationship Marketing in Building Customer Loyalty in Services Sector of Pakistan.Journal of Marketing and Consumer Research,10, 120-128 Berman, R., and Katona, Z. (2013). The role of search engine optimization in search marketing.Marketing Science,32(4), 644-651 Bezovski, Z., and Koceski, S. (2013). The Impact of Google Search Algorithms Upgrades on online Business.Yearbook-Faculty of Economics,3(1), pp-199 Hu, S. (2013). Green Marketing Plan Developments and an Investigation into its Application: A Case Study of the Left and Right Hotel, Shenyang, China. Jamuna, S. (2014). SOCIAL MEDIA: A MEDIUM TO INTERACT WITH POTENTIAL CUSTOMERS.International Journal of Logistics and Supply Chain Management Perspectives,2(4), 524-530. Singh, S., Makkar, A., and Singh, N. (2011). A Metrics Based Approach to Analyse Web Usage Pattern.International Journal of Computers and Technology,1(1), 1-6 Stearns, J. (2012). Your Small Business Needs Email Marketing

The Woman Warrior- Silence (Theme) free essay sample

Silence (finding one’s own personal voice) Kingston gives a voice to many of the voiceless women in the book, resulting in them discovering their identities as individuals. The theme of finding one’s own personal voice is a major theme in Kingston’s memoir. She makes various references to the physical and emotional struggle throughout the text by seeing the silence of the women in her family and Chinese culture. By adding her experience as a Chinese-American woman she tries to discover her voice. For Kingston, silence basically equals to a lack of voice, which she associates with the loss of identity as a woman. In No Name Woman, you can see that Kingston fears that if she stays silent and doesn’t find her own voice, she would risks becoming a substitute for her nameless aunt, who remained silent her entire life. When writing No Name Woman, Kingston reacts against the family imposed silence and tells everyone of her aunt. We will write a custom essay sample on The Woman Warrior- Silence (Theme) or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Her aunt’s silence, by refusing to name the father of her child, protects the man and simultaneously oppresses her, â€Å"She may have gone to pigsty as a last act of responsibility: she would protect the child as she had protected its father,† (Kingston, 15). Kingston gives a voice to the silent woman by writing the aunt s story and theorizing how her aunt became pregnant. In doing this, she removes her aunt’s guilt and solidifies her identity as a Chinese-American woman. Kingston says, â€Å"My aunt could not have been the lone romantic who gave up everything for sex†¦Some man had commanded her to lie with him and be his secret evil,† (Kingston, 6). I think Kingston feels that to remain silent about her aunt would be the same as rejecting her own sense of self. The theme of silence in the book is also linked to the cultural problems that Kingston comes across throughout her own life. Kingston notes that â€Å"The Chinese I know hide their names; sojourners take new names when their lives change and guard their real names with silence,† (Kingston, 5). The mention of silence not only refers to the hiding of names but also to the confusion of Chinese culture to first-generation Chinese-Americans. For example, in the chapter White Tigers, the legend of the Chinese woman warrior Fa Mu Lan is a constant reminder to Kingston that women can exceed socially enforced limitations. Kingston discusses how as a child, she imagined herself to be like Fa Mu Lan, who saves not only her family but also her community, â€Å"the villagers would make a legend about my perfect filiality,† (Kingston, 45). In this chapter we see how, even as a child, Kingston dreamt of going past a life of insignificance. Brave Orchid’s story of the woman warrior proves how stories and legends of tradition Chinese culture can create alternative, and almost a destructive voice for women who otherwise would spend their life in silence due to the dominance of a patriarchal society. The voicelessness of Chinese woman living in a patriarchal society is shown when Moon Orchid unwillingly confronts her Americanized husband and is unable to voice her years of rage and grief in At the Western Palace. Moon Orchid relays the tale of a woman, deserted by her husband, who has completely submitted to the patriarchal view that woman should always remain silent and never question male authority. When Moon Orchid goes to confront her husband, â€Å"†¦all she did was open and shut her mouth without any words coming out,† (Kingston, 152). Her loss of speech is the deciding factor in her husband’s decision that she has no place in his American life, â€Å"I have important American guests who come inside my house to eat. You can’t talk to them. You can barely talk to me,† (Kinston 153). However, by Kingston writing Moon Orchid s story in her memoir, she is also providing Moon Orchid with an individual voice. Kingston does this by almost making us look at her in a negative way. Moon Orchid comes across timid and almost incapable to do simple tasks. She couldn’t fit into America- and she doesn’t even try. In conclusion, Kingston’s different voices in the book culminated to show the dominance of her voice against all the others and to show her identity, which she finally gets. When Kingston gives a final look to her past, she tells the story of the poet Ts ai Yen to represent the possibilities of the two cultures that have surrounded her, her entire life coming together. Kingston sees them both as women warriors symbolically fighting to link the cultural gap between America and China. This last story helps Kingston find her true voice and identity.

Succes from Lady Macbeth essays

Succes from Lady Macbeth essays Macbeth is an honest man who is serving his king as loyal as he can. He takes pride in what he does. He does not want anything else in life except to be honored as a noble man. All of this changes when Lady Macbeth enters the play she changes Macbeths whole life. She convinces Macbeth to kill Duncan. She gets Duncans guards drunk so they cannot protect him, and she also hides Macbeths insanity. Without the influence of Lady Macbeth, Macbeth would have never become king. In the beginning of the play, Macbeth receives a prophecy from the witches that he will become king. He does not act on it right away, but he is curious about it. It remains curiosity until Lady Macbeth pursues the prophecy for Macbeth. While Lady Macbeth tries to convince Macbeth to kill Duncan he refuses to, but she attacks his manhood. She says, What beast wast then that made you break this enterprise to me? When you durst do it, then you were a man; And to be more than what you were, you would be so much more the man. (1.7.54-58). After hearing this, Macbeth is hurt by the words spoken by his wife. He proves to her that he is a man. He kills Duncan to prove that he is a man. He does whatever it takes to make his wife happy. Besides just telling Macbeth what to do, Lady Macbeth also takes things into her own hands. While Duncan is at Macbeths castle, he has guards that watch over him while he sleeps. Lady Macbeth realizes that he has guards and puts it on herself to get rid of them for Macbeth. When Duncan is asleep his two chamberlains will I with wine and wassail so convince that memory, the warder of the brain, shall be a fume, and the receipt of reason a limbeck only. (1.7.71-78). Lady Macbeth does what she intends to do and gets the chamberlains drunk and they pass out. While they are asleep, Macbeth passes by them and murders the king. In order for the king to be murdered, the guards would have to be t...

Problem Solving Strategies

Problem Solving Strategies The type of problem solving strategy you use depends, in part, on the type of situation you are facing. For instance, finding the answer to a mathematical equation requires different skills than writing an essay on the differences between two philosophers views on religion. Problem solving is considered to be the process of finding solutions to difficult issues.  The type of  problem solving  strategy you use depends, in part, on the type of situation you are facing. For instance, finding the answer to a mathematical equation requires different skills than writing an essay on the differences between two philosophers views on religion. One has a fixed, set answer; the other is subject to interpretation. THE ART OF PROBLEM SOLVING Problem Solving Strategies Below are a few problem-solving strategies, how each works and when they are appropriate: ALGORITHMS. These types of problem-solving techniques rely on a set formula that allows you to arrive at one fixed answer. Good examples of algorithms are mathematical formula and computer programs. HEURISTIC. Heuristic problem-solving tactics are commonly referred to as rule of thumb strategies. These tactics are based on past experience and dont usually arrive at a single, fixed answer. Such problem-solving techniques are used when an exact answer isnt necessary when a range or an approximation is good enough. An example of using a heuristic problem-solving technique is estimating how long it will take you to drive home from campus. If, on previous trips, it has taken between 30 and 35 minutes, its likely that the next trip will take the same amount of time. However, unusually heavy traffic or construction could change this answer. CONSTRUCTIVE CONTROVERSY. This problem-solving technique, developed in the late 1970s, involves presenting your proposed solution to a group of other people, defending your idea, listening to their input and modifying your idea based on their feedback. This approach works well for team projects. INSIGHT. This technique is less structured, but often very effective. This is the let me sleep on it way of solving problems, such as when you awake with an answer to a problem or the answer comes to you in the shower or on the way to class. This technique relies on the subconscious using our past experiences to formulate an answer to a similar problem to those weve dealt with in the past. Since you have no way of knowing if youll arrive at an answer this way, this is obviously a poor technique to use for projects with a deadline. BRAINSTORMING. Brainstorming unleashes the talents of multiple team members on a single project. This technique involves throwing out tentative ideas, discussing each ideas merits and challenges and using the best of these possible solutions to solve the problem. DIVIDE AND CONQUER. Some projects, such as reading an entire text or writing a 5,000-word paper, can seem overwhelming. Dividing those huge projects into smaller, more manageable segments, such as reading a chapter a night or writing 500 words a week, often makes them easy to handle. RESEARCH. This problem-solving tactic makes use of other peoples past experience with similar problems to solve a current problem. As the name implies, this technique involves studying past performances and applying this acquired knowledge to the task at hand. Problem-solving strategies are a necessary part of college, the work environment, and everyday life. The better you become at the different types of strategies and at determining which type to use in which situation, the easier you will find not only your college studies but navigating the world at large. PROBLEM SOLVING SKILLS In case you are working on a problem solving assignment, and are having difficulties with it, would be happy to assist. Feel free to contact our writers and they will help you to work through the assignment. Our staff will assign writers with suitable backgrounds and adequate experience. This will result in a paper that is properly written and formatted, with thorough background research and a solid literature base. Feel free to contact us anytime  or place an order and we will gladly help you.

Business Ethics and Corporate Social Responsibility Essay - 2

Business Ethics and Corporate Social Responsibility - Essay Example GSK accepts that the existence of harmful pharmaceutical chemicals in the environment is the critical area to be looked at and so GSK is performing deeper scientific experiment for understanding the problems in order to deal with the concerns. Thus GSK ensure that their products do not affect people, environment or the aquatic life. GSK have expertise knowledge about the chemical and biological compounds and thus the opportunity to invent new products without affecting the environment. The company has a deep learning in chemical and biological attributes of pharmaceutical compounds and thus has the expertise knowledge about the environmental impacts of the pharmaceutical compounds. GSK also performs pharmaceutical risk assessment programs to evaluate their position with respect to the current regulatory requirement as well as the Global Environment. They regularly update the environmental testing protocols as their knowledge and testing methods improvise both for long term and short term development. (Simpson 124). Human Resource Stewardship The company respect their employees and support them to the fullest to grow their talent and give positive contribution to the company (Schwartz 28). The employment practices of GSK are made in such a way that they create a culture in which all the employees feels that their work are valued and respected. Thus they feel inspired and accomplish their goal without much hurdle. The company also protect the Personal Identification Information (PII) of the employees including their sensitive personal information and thus creates a sense of trust among the employees. The working environment thus provided to the employees is comfortable and the employees are satisfied regarding the quality of work they do. But the staffs or the senior management who fail to comply with the code of conduct are penalized for them and also are terminated from the company. Community Service and Impact GSK has undertaken a number of projects and progra ms for improving the quality of life in the community in which they are working in. In India, GSK undertakes a number of rural development programs by giving specialized skills and making the unemployed youths employable. Training is provided to them on computers and lessons on agriculture are given. GSK provided anti-parasitic treatments to the school children in all the developing countries. It helped the children to fight against the effects of intestinal worms and the cycle of poverty to which they contribute. Broader Social Causes GSK engages in a lot of social activities all over the world. They have established many community

Virtual autopsy Research Paper Example | Topics and Well Written Essays - 1750 words

Virtual autopsy - Research Paper Example Full body radiography also helps in identification of human remains when conventional methods such as fingerprinting or DNA analysis cannot be used, or are not available. Thesis Statement: The purpose of this paper is to investigate the new development of virtual autopsy in forensic science, and identify its advantages and disadvantages over conventional autopsy procedures that have been employed until recently. Virtual Autopsy with the Help of Multidetector Computed Tomography The application of imaging methods for non-invasive documentation and analysis of relevant forensic findings in living and dead persons has not kept abreast of enormous technical development of imaging methods. Forensic radiology is now a rapidly growing interdisciplinary subspeciality of both forensic medicine and radiology. The new modalities that are now increasingly being promoted for use in forensic investigations include Computer Tomography (CT) including spiral multislice, and Magnetic Reso-nance Imagin g or MRI (Thali et al, 2007). The VIRTOPSY project aims to utilize radiological scanning to upgrade low-tech documentation and autopsy procedures in the contemporary high-tech field of medicine. The purpose of this is to improve scientific value, and to increase significance and quality in the forensic field. The term VIRTOPSY is the combination of the terms virtual and autopsy. The term means to see with one’s own eyes (virtus: useful, efficient and good; autos: self; and opsomei: I will see), as translated from Latin. Thus autopsy means to see with one’s own eyes. Thali et al (2007) aimed to eliminate the subjectivity of â€Å"autos†, hence they combined the two terms virtual an autopsy, deleting â€Å"autos†, and creating VIRTOPSY. Today the project VIRTOPSY groups the research topics under one scientific category, is characterized by a trans-disciplinary research approach that integrates â€Å"Forensic Medicine, Pathology, Radiology, Image-Processing , Physics, and Biomechanics† (Thali et al, 2007, p.100), to an international scientific network. Levy et al (2006) conducted a study to retrospectively assess virtual autopsy performed with multidetector computed tomography (CT) for the forensic evaluation of gunshot wound victims. They found that multidetector CT can aid the prediction of lethal wounds and the location of metallic fragments. Similarly, Ljung, Winskog, Persson et al (2006) devised a procedure for virtual autopsies based on interactive 3D visualizations of large scale, high resolution data from CT-scans of human cadavers. Using examples from forensic medicine, the researchers stated that â€Å"based on the technical demands of the procedure, state-of-the-art volume rendering techniques are applied and refined to enable real-time, full body virtual autopsies involving gigabyte sized data on standard graphics processing units (GPUs)† (Ljung et al, 2006, p.1). The techniques applied include transfer functio n based data reduction using level of detail selection and multiresolution selection techniques. The paper also describes a data management component for large, out-of-core data sets and an extension of the GPU-based raycaster for efficient dual text field (TF) rendering. The authors demonstrated the added value and future potential of virtual autopsies in the medical and forensic fields. Data sets from forensic cases provide detailed benchmarks of the pipeline (Ljung et al, 2006). The Use of Magnetic

Tram Accident and Alcoholic Beverages Essay Example for Free

Tram Accident and Alcoholic Beverages Essay Car accidents happen every day, and while some are inevitable, many are preventable. Although, in recent years, a number of innovative campaigns have been arranged to avoid car accidents, car crashes occur frequently. Mostly, car accidents occur due to rash and careless driving. Road accidents also happen sometimes due to disorderliness and lack of patience. So how can you prevent a car accident? The answer is very simple, use common sense and obey the rules of the road. First step in order to avoid car accidents is not to drunk because being in under the influence of drugs or alcohol affects vision, reaction time and attention. the best decision is to Choose a designated driver, Decide who is going to drive before you go out, and make sure that person do not drink any alcoholic beverages. Furthermore you should call a taxi. . If nobody in your group is sober, take alternate transportation. Many of the fatal accidents are because of drunk driving. However, drunk driving is completely preventable. Another important thing that should be considered is to put on seat belt while driving. Wearing seat belt would be annoying for many people. But, this is highly vital, as wearing seat belt would reduce the chances of road accidents. Not only drivers, passengers including adults and kids are also recommended to put on seat belt. This will reduce the risk of a serious injury if you are involved in a car accident. These tips are all just common sense. They seem like such simple actions, but they can cause or prevent an accident. It just depends if the driver of the car, follow the rules of the road.

paganbeo Beowulfs Pagan Traditions :: Epic Beowulf essays

Beowulf's Pagan Traditions Beowulf, an epic poem written in the late tenth-century, in the kingdom of the West Saxons, steeping with pagan tradition, this epic depicts nature as hostile and forces of death uncontrollable. Blind fate chooses random victims and people never feel at peace with the world. Also Beowulf ends as a failure to help heal the wounds of his society. Although there are parts of this statement which can be construed as true, for the most part, it doesn't give Beowulf the credit he deserves. For someone whose life was cut short, Beowulf did many great deeds for his time in the world. The statement illustrates nature as hostile and forces of nature uncontrollable. This fraction of the statement is contradicted in the beginning, as the setting is being described, "...these beautiful plains marked off by oceans/then proudly setting the sun and moon to glow across the land and the light it...(8-9). This sets the scene as peaceful, soothing and calm. "The corners of the earth were made lovely with trees/and leaves, made quick with life..."(11-12). When you think of oceans and trees, it brings a sense of reassurance of nature's beauty, not its hostility. Within Beowulf there are obvious places where nature isn't on the peoples side, and many problems arise during this complex tale, but this opening landscape paints a different picture of the period, which followed me throughout the rest of the poem. Despite the fact that many innocent people died within the poem, the phrase, "blind fate picks random victims" can be used for many instances. This phrase is even true today; many innocent people are random victims of violence within our society. Fate isn't something that can be argued lightly. In Grendel's introduction he, "Snatched up thirty men/smashed them unknowingly in their beds..."(37-38). This can be taken to mean that these men were meant to die that night at the hand of the evil monster Grendel, that it was their fate. But on the other hand, on line 36 it states, "He slipped through the door and there in silence..." Which indicates that Grendel didn't try to handpick his victims, but just went for anyone that he could grab.

Why Spiderman is better than Batman

In my opinion, Spiderman is the best comic book hero ever, and significantly superior to Batman. He is the most popular and most commercially successful superhero, according to a poll by Empire magazine in May 2011. I grew up loving Spiderman! He was the superhero that I most related to. I would watch avidly of his exploits and victories, his life as a reluctant super hero and his emotional turmoil in his non-Spidery times.When I was a kid, I couldn’t quite understand why they made a TV show of Batman but not one of Spiderman. You remember the show with Adam West as Batman in a somewhat camp romp through Gotham City as â€Å"POW† and â€Å"SLAM† was emblazoned across the screen. And yet, no Spiderman TV show. It was the same with the movie genre – the first Batman movie starring Michael Keaton as the caped crusader was released in 1989, but the first Spiderman was not released until 2002. Batman always seemed to get the bigger billing and all the glory .We ll I think that Spiderman is the better super hero by far, and here are some reasons why†¦ Spiderman has the longest lasting comic; his comic ‘The Amazing Spiderman’ was created in 1962, and continues to capture the imagination of every generation, which shows how relatable his character is. Spiderman is more agile and flexible than Batman, he has the famous spider reflexes, and he has in the past proved that he is an equal match for Batman’s brawn, when he defeated evils such as Dr Octopus, The Green Goblin, Venom and many more.In the 2001 adaptation of the movie, I’ll be the first person to raise my hand and admit that Tobey Maguire is creepy. There is no doubt in my mind that, he is a little bit weird, and maybe not the best person in the world to represent the world’s greatest comic book hero, but never the less, for its time the movie is still impressive, more so than the Michael Keaton version of Batman. Compare it to the new ‘Amazi ng Spiderman’ with Andrew Garfield in, and there is no competition. The new movie itself boldly knocks spots off the dreary Batman competition, and its special effects are truly phenomenal.And Andrew Garfield is pretty darn cute! If Captain America can beat Batman, anyone can. Simply, if Batman can allow himself to be beaten by Marvels campest creation, he is clearly no match for Spiderman. Spiderman, unlike Batman, actually has a girlfriend. For all his money and ‘playboy’ reputation, Bruce Wayne never has a relationship worthy of the one that say Spiderman and Gwen Stacey have. Peter managed to pull Gwen without Bruce Wayne’s money or fame, which goes to show Peter Parker, is the nicer guy.Spiderman broke the mould as the first teenager with his own comic book series, since previously teenage protagonists usually took the understudy role as the mere side kick. Unlike previous teen heroes such as Bucky and Robin, Spider-Man did not benefit from being the protà ©gà © of any adult superhero mentors like Captain America and Batman, and thus had to learn for himself that â€Å"with great power there must also come great responsibility†Ã¢â‚¬â€a line included in a text box in the final panel of the first Spider-Man.Unlike Bruce Wayne, Peter Parker doesn’t use being an orphan as an excuse to parade around as a vigilante; instead he accepts his gift and uses it for the greater good. Spiderman actually has super powers; Batman has to rely on gadgets such as ‘shark repellent’ to get him out of tricky situations. And what self-respecting ‘hero’ carries around shark repellent in his purse? Spiderman doesn’t have to train in the mountains with weird ninja monks and he doesn’t have the big financial advantage of Batman. He doesn’t need to showy gadgets etc, he just crawls around, doing his thing, without the aid of a sidekick like Robin.Ben had Jerry, Morecombe had Wise, and SpongeBo b had Patrick, whereas Spidey flies solo. He is so good at what he does; he doesn’t need someone to hold his hand as he crosses the road. No matter what, Spiderman gets the job done, unlike Batman who needs his birdie to save him from the bad guys, to lay out the guy behind him who was about to clock him over the head with a chair (another KAPOW! ), and to be the blundering rookie to make Batman look better than he really was. Spiderman needed nobody, because he doesn’t have ego issues.Spidey is a good role model because he over came adversity etc, he was a nerdy teenager, who was bullied a lot by a guy named Flash. This makes him a good role model for kids, since he doesn’t go around scaring people in the night, like Batman. Batman puts on a stupid voice and tries to scare his foes. It has no effect or purpose, he just looks stupid. Batman deliberately asks for trouble, he’s a creepy guy in a costume. If a guy started parading around in a costume and run ning around at night in your town, I’m sure you would have something to say about it, and he would be thrown in the loony bin.Batman gets too much attention, just like his alter-ego, whereas Peter Parker manages to maintain a normal life as well as masquerade as Spiderman. Peter Parker has, over the years, developed from shy, nerdy high school student to troubled but outgoing college student, to married high school teacher to, in the late 2000s, a single freelance photographer, his most typical adult role. Whereas, Bruce Wayne has pretty much not developed as a character over his span of comics. Batman could never catch Spiderman; Spidey is just to fast for him. Batman would be nothing without his car/money/gadgets.At the end of the day he’s just a normal guy with a fetish for bats. Think about it. Batman has great abilities and gadgets, but they are nothing that any normal human can't get. Spiderman has physical abilities way beyond the grasp of non-mutated humans; pr ecognition, the strength to bench 10 tons, incredible agility†¦ but batman is a normal human. Spiderman is a mutated human, mutated to be stronger, faster and more agile than a regular human. I know this is fiction, but let's be a bit more realistic here, in a fight, the chances are heavily in Spiderman's favour.I'm a firm believer in the idea that superheroes teach you things, and it's usually a pretty simple lesson. Superman teaches you to be nice and to be a good person; because that's the way you make things better for everyone. Batman teaches you that if you're determined enough, and if you try your hardest, one man can change the world. And also, that is okay for a man to wear black tights, as long as he is a millionaire playboy. Those are great guidelines, not just for comic books or films, but for life. But Spiderman's lesson is a little less sugar-coated, and a little more human.Spiderman teaches you that you're going to screw up. It's going to happen, and it's going t o be bad. You're going to make bad decisions and it's going to feel like they're going to crush you. It's going to hurt. But Spiderman also teaches you that the only way to get through it is that you never, ever quit. It's not easy, but even if it seems impossible, you can beat anything that stands in your way. You can become the person you want to be, therefore being the better hero of the two, because the most important thing is to learn something from the selfless behaviour of your childhood ideal.

Professional learning community Essay

The role of a principal has changed dramatically over the past couple of decades (Levine, 2005). It wasn’t too long ago that a principal’s primary tasks were limited to making sure that the buses ran on time, ordering supplies, and addressing personnel issues (Usdan, McCloud and Podmostko 2000). Now an affective principal’s main responsibility is student learning (The Wallace Foundation 2012, Usdan, McCloud and Podmostko 2000). The typical principal now puts in over 10 hours a day in order to get everything done. (Usdan, McCloud and Podmostko 2000). The key elements of effective leadership: principal as an instructional leader, winning by developing relationships, safe and caring learning environment, hiring of staff, always put students first, vision should be shared and focused, communication in the building, excellence in teaching and learning, principals build/reinforce professional development, principals share leadership, and time management. Principal as an Instructional Leader The principal is an instructional leader, a teacher of all teachers. Instructional leadership can be broken into two categories: direct and indirect instructional leadership. Examples of direct instructional leadership that a principal should provide are staff development, teacher observations/evaluations, and supervision. Also providing subordinate’s instructions about their tasks and including what is expected of each staff member. (Northouse, 2013). As the descriptor â€Å"direct instructional leadership† implies, this is instruction that the principal is providing directly to an individual or a group. Direct instructional leadership is focused on the quality of teacher practice, including the quality of the curriculum, teaching and assessments, and the quality of teacher inquiry and teacher learning. Indirect instructional leadership requires the principal to play more of a supportive role to teachers. The indirect leadership is focused on creating the conditions for an optimal teaching and learning environment. Indirect instructional leadership creates the conditions for good teaching and teacher learning by ensuring that school policies, routines, resourcing and other management decisions support and require high-quality learning, teaching and teacher learning (Bendikson, Hattie, and Robinson, 2012). Examples of indirect instructional leadership might include instructional facilitation, hiring qualified staff, resource acquisition, building maintenance and student problem resolution. Both direct and indirect instructional leadership are key roles of a principal. If principals practice instructional leadership daily, then they are successful in coaching and empowering teachers/staff members to improve student achievement. For many years, school principals were viewed as managers who ordered materials, handled discipline, and focused on keeping things in the school running smoothly so teachers could do the job of educating. Now, however, as principal’s most significant role is that of a learning leader. Current research shows that school leaders are a critical component to improving learning in schools (Educational Leadership Policy Standard: ISLLC, 2008,p. 9). As the learning leader in a school, the principal can influence learning through the formal process of planned observations, supervision and mentoring of staff. However, the principal can have even more influence in many other ways. Luneberg(2010) says there are five key tasks a principal must do as a learning leader: have a focus on learning, encourage collaboration, use data to improve learning, provide support, and align curriculum, instruction, and assessment (p. 1). Winning by developing relationships School leadership often involves difficult decisions and uncertainty. As schools are constantly changing to meet the new mandates: APPR, Common Core State Standards, RTTT, and DASA laws, student learning is still in jeopardy. Students are experiencing more problems, having a leader who can navigate through these difficult times is essential. No matter how outstanding the leader is he/she cannot navigate alone. It is critical that an effective principal immediately and consistently works on developing and maintaining relationships with students, staff, and the community. Building positive relationships with all stakeholders in the school is a time-consuming task, but the effort will pay great dividends. An educational building leader makes an effort to talk with and listen to all members of the school community. Kelly Sajnog, a successful middle school principal, notes the importance of relationships (personal communication, February 4, 2013). She says the time she spent cultivating relationships and building trust during her first year as principal was her most important job. Since then she has been able to bring new initiatives to the school, work with the community members, and rely on teacher-leaders to help improve the teaching and learning in her building. Building relationships will enhance a positive school culture, thereby making it easier to work together toward common goals. â€Å"Schools cannot sustain excellence in the absence of trust† (Uebbing & Ford, 2011). A leader who spends time on these relationships is in a much stronger position to help improve student achievement in a school. Many students come to school with various needs and circumstances. Establishing relationships with families and community services will allow a principal to provide the best possible learning environment for all students. Some ways in which a principal may accomplish this are: holding parent coffee hours once a month, reaching out to local social workers and psychologists, participating in an established parent group, and spending time at community events held in places other than the school. Alvy and Robbins (2005) cited building strong relationships as being one of the most important things that new principals do. The people who make up a school – students, teachers, classified staff, families, and the greater community – will either unite around a common cause or function as independent components going in different directions. Principals who build trusting relationships go a long way toward establishing a healthy school culture in which everyone works together. Principals do not gain trust because of the title on their office door. They must earn trust. And to earn trust, they must give it – that is, they must demonstrate faith in the independent skills and decisions of other (p. 52). The trust that principals need is a two-way street that comes from building relationships and treating every person with respect, every day. Another aspect of building positive relationships is communication. School leaders must consistently communicate with all members of the school and community. When people know and understand what work is being done in our schools, they are more likely to support our school and students. A focus of this communication should focus on student success. Students in schools accomplish amazing things each day, school leaders must ensure the success is shared consistently and celebrated regularly in order to maintain a positive school culture. Communication, in the form of newsletters, websites, phone calls, and meetings further enhances the trusting relationships the principal has taken the time to build. Although written communication is important, person contact is equally vital. Effective principals must be visible, accessible, approachable and responsive to the needs of students, staff, and community members. It is critical that a leader follows through on any conversation he/she has so others know he/she is committed, interested and dependable. A leader, who builds relationships, treats others with respect and acts ethically in all situations will be able to lead a school to a higher level of achievement. Safe and Caring Learning Environment An important part of leadership is the creation and maintenance of a safe and caring learning environment. Effective principals involve others, including students, to set high standards for student behavior. The principal can communicate high expectations for behavior, and these apply rules consistently from day to day and from student to student. They expect teachers to handle most disciplinary matters and they provide in-school suspension with support for seriously disruptive students. A principal should foster a sense of responsibility in students for appropriate behavior and work to create an environment that encourages such behavior. A successful principal should take on the responsibility of encouraging an orderly learning environment by organizing strategies to assist in minimizing distractions. Immersing the entire school community in the use of behavior prevention strategy plans can aid in preventing discipline referrals, as stated in one article we read on student management. This calls for the entire school community to take responsibility in sending a consistent message to students regarding expectations for behavior. An example of a preventive measure might include teachers integrating character education into their daily lessons and interactions with students. Although the intent of character education is to prevent disciplinary issues from occurring, a principal needs to be prepared if unacceptable behavior does  occur. Effective principals should center their ideas, days, and job on enhancing student learning by providing a safe and orderly learning environment with minimal distractions. Successful principals create this environment by sending clear and consistent messages regarding expectations of students and staff, hiring quality teachers, and presenting an encouraging demeanor, a principal sets a motivating tone for his/her school. Successful principals set a positive tone for their school with an unwavering focus on student learning. They do not tolerate distractions and act in the best interests of their students and the learning environment. Hiring of Staff Another important factor that a principal has control over is hiring. A principal’s single most precious commodity is an opening in the teaching staff (Whitaker, 2012). The quickest way to improve your school is to hire great teachers at every opportunity. Just as the only way to improve your average grade is to turn in a better-than-your average assignment each time, the most significant way to rapidly improve a school is to add teachers who are better than the ones who leave. Great principals know this and work diligently to hire the best possible teachers. Not only is it important to hire great teachers but also to support them. This is reinforced by the idea that successful principals focus on students-by focusing on teachers (Whitaker, 2012). Great principals celebrate the successes of their students and staff, instilling a sense of value in their achievements. If the principal is successful in creating a positive school culture and climate and praises student and staff performance at all levels, self-esteem is enhanced, and people feel that their time and work is valued and appreciated (p.41). Always put students first If schools are about teaching and learning, then students are the customers. Educators are responsible for meeting our customers’ needs and ensuring that each student is given a high-quality experience in school. Therefore, an effective leader keeps students at the heart of every decision. Alvy & Robbins (2005) say school leaders mush â€Å"get in the habit of asking themselves student-centered questions whenever they make decisions or take actions concerning school policy, district initiatives, or the everyday activities of schools† (p. 50). In order to create a culture and climate where students fell valued, Harris & Lowery (2002) identified three things effective principals always focus on: respecting students, communicating with students, and supporting students. Students want to be treated fairly and equally. An effective principal knows this and makes sure students are always respected. For example, dealing with discipline issues privately rather than in from of others and making sure consequences are equitable makes students feel respected (Harris & Lowery, 2002, p. 64). Students notice when a principal is interacting with students in the halls of the school each day. The communication lets students know the principal is there to help each student reach their goals and dreams. Lastly, supporting students means the principal â€Å"can be accessible to students; reward them, be an advocate for them, and provide them with a safe, secure learning environment† (Harris & Lowery, 2002). An effective principal, who respects, communicates with and supports students creates a safe learning environment where individual students can flourish. Vision should be shared and focused The successful principal has a vision of what education should be. He or she shares their vision with others by articulating it; however, an effective principal also models his/her vision through daily actions. A successful principal is committed to implementing and developing his/her vision. Consequently, in addition to articulating their vision, visionaries have an action plan that lists the key players and steps needed in executing their vision (Reeves, 2002). Implementing a vision, which oftentimes means implementing a change, can be risky. Leadership, however, entails risk taking and standing for beliefs, even when the odds are not in the leader’s favor. As our guest speakers have stated in one sense or another, â€Å"Communicating with clarity and direction should be the district’s vision. When making a decision, an effective principal asks himself/herself how the decision will impact student learning and proceeds with that thought as his/her focus. If the principal is clear in articulating and sharing his/her vision then the school community understands where he/she stands and where the school is headed. Communication in the building. Communication is critical in a principal’s job. Clear, consistent communication with students, staff members, parents, and the community is imperative to the role of a principal. Similar to the teaching and reinforcement of math and reading skills, policies, procedures, and expectations need to be taught, practiced, and reinforced to students and staff members. Successful principals indicate taking the time to teach the students, talk with them, and show them their expectations. Successful principals review over the student handbook and code of conduct to ensure that both student and parent have understood these policies. These discussions regarding their purpose also help in communicating expectations with students. When communicating with staff members, technology provides principals with the tools and ease to communicate with the staff members on a daily basis. DeBarbieri and Williams believe that communication is a critical feature of any endeavor in which people work in close proximity for a common purpose (personal commications, February, 2013). As stated by DeBarbieri, communication is crucial at faculty meetings, in emails to staff members, and on the parent webpage. He also stated that his belief is the theory of communication is moving in the direction of technology and the use of Facebook and Twitter software. Williams, she stated that communication is just as important. A principal should know themselves first and then get to know their staff members. (personal communication, March, 2013). However, these notes or quick emails do not take the place of friendly conversations, nor do they decrease the value of faculty meetings. Communication with parents and community is also imperative to a principal’s position. Communication via monthly newsletters or individual teacher webpage’s, help to disseminate â€Å"need-to-know† information to parents. Principals build/reinforce Professional Development Effective principals are knowledgeable about best practices and share these practices during faculty meetings, professional learning communities and conversations with individual and teams of teachers. A successful leader is often seen in the classroom and in discussions with teachers about the instruction being used. He/she also shares the success he/she sees happening in the school. A successful educational leader stays current with readings to ensure that best instructional practices are being employed for all students. For example, if ELA scores are a concern for a school, it is the leader’s responsibility to research best practices on reading and writing instruction and then share best practices with staff. Also, an effective leader uses data to hold him/her and the staff members accountable. By collecting data often, a leader is able to make informed decisions about teaching and learning to ensure all teachers strive for continual student achievement. The principal knows what professional development his/her staff needs and participates in the trainings. This unwavering focus on learning reminds everyone in the school community that academic success for all students is the purpose of schools. An effective principal can impact the culture of learning in his/her school when he/she makes decisions about scheduling. For example, teachers need to be given time to collaborate regularly. Scheduling common planning time for teachers sends the message that collaboration to improve student learning is important. During these times of collaboration, principals can provide support by attending meetings and participating in the professional learning community. Teachers need to know the principal does not have all the answers but is willing to work with the teachers to find the keys to helping each student achieve his/her best. Finding the keys to help each students may not lie within the school building; a principal may need to work with other districts, a regional BOCES, local colleges or other institutions to find what each student needs to achieve his/her potential. Collaborating with others allows a principal to maximize all his/her resources in a quest to do what is best for students. If schools are about learning, then the curriculum, instruction and assessments are the most important tools schools use on a daily basis. An effective principal is a part of the ongoing, cyclical nature of curriculum development. He/she ensures that assessment are rigorous and aligned to the curriculum, common core state standards, that data-driven instruction is used regularly, and that the curriculum is detailed enough so teachers know exactly what needs to be taught. However, the principal does not just oversee these processes; he/she is an active participant in all aspects of teaching and learning. The principal should be running faculty meeting where he/she will introduce common formative assessments, professional learning communities, common online areas for staff resources, and units to cover new Common Core State Standards. A principal may have teacher leaders to host mini lessons in the morning, where teachers could collaborate on 21st century learning skills, and to compare student data. An effective principal acting as a learning leader develops a school where excitement about learning and celebration of achievement is evident on a daily basis. â€Å"When learning becomes the preoccupation of the school, when all the school’s educators examine their efforts and initiatives of the school through the lens of their impact on learning, the structure and culture of the school begin to change in substantive ways† (DuFour,2002). As the principal shifts a culture to a focus on learning, he/she can then begin to recognize and grow teacher-leaders. These teacher-leaders act as ambassadors for the principal’s vision and assist in the learning culture for all teachers and students. Michael Fullan(2010) gives a clear view of what a principal as a learning leader looks like. Powerful principals are obsessed with the instructional core of personalized learning and getting results for each and every student. They make instruction a priority. They deal effectively with distracters. They create a culture of job-embedded learning. They help the school focus on a small number of core priorities they resolutely pursue while avoiding innovation overload (p. 14). This is an exciting time for exceptional teachers who love the classroom to use their expertise about teaching and learning in the role of building leader. When summarizing the area of professional development for instructional leadership, good principals: †¢ Hold frequent discussions about curriculum and instruction (ASCD, 1999); †¢ Encourage collaboration among teachers (ASCD, 1999); †¢ Provide opportunities for professional development both outside the school and within the school between colleagues (ASCD, 1999); and, †¢ Actively participate in staff development (Cotton, 2003). Principals share leadership Although the principal is ultimately responsible for building decisions, successful principals delegate, consult, and collaborate with staff members. With an overabundance of duties to manage, it is imperative for principals to trust their employees (assistant principals, teachers, paraprofessionals, clerical staff, and custodians) and to create committees to take on responsibilities for some of these tasks. In addition to making the principal’s job more manageable, shared decision making also helps in empowering teachers and creating a â€Å"buy in† for implementing change. Effective principals not only collaborate with staff members on decision making, but also encourage staff members to work together on instruction and curriculum best practices. If principals can be effective in creating a collaborative school with professional learning communities, then risk taking and learning takes place at all levels, thereby improving instructional practices. (DuFour, 2010) Time Management Considering the demands of the job of principal and the various roles that the principal is expected to play, it seems that prioritizing, time management, and organization skills are critical in helping the principal find a balance. The principal who prioritizes does not get buried by the demands of paperwork but instead uses the time when school is in session to visit with the students in school. The principal that continues to spend his/her time management skills might multitask by returning phone calls while driving between buildings and/or to the district office for meetings. The principal who is organized leaves his/her office with a clean desk every day. In addition to juggling duties during the school day, balancing the many hours needed to attend school and community functions with a family can be a challenge as well. To manage well, a principal must actively prepare, plan, organize, direct, model, evaluate, and improve (Speck, 1998, p. 20). Management duties of a principal include ensuring a safe and orderly school environment, having a working knowledge of the law, shaping a schedule and prioritizing a budget in a way that will help communicate his/her vision and goals, and managing the daily activities in the building (ASCD, 1999). A principal must have a hand in all of these duties, but the degree to which he/she is involved in each depends on a perception of the job (Mawhinney, n. d. ). The principal who enlists more help, and thus creates more personal choice in the area of management, will enjoy more opportunities in the critical area of educational leadership (Mawhinney, n. d. ). A principal’s job is not a 9 a. m. to 5 p. m. job. Consequently, a principal needs to be passionate about his/her work but also needs to find a balance between work and home. The role of the principal requires one to be active and think on his/her feet. This requires a fit mind and body. Reflecting on daily actions, keeping abreast with professional development, reading and engaging in a stress relieving activity, such as exercise, are all activities that can help the principal manage his/her workload (personal communication March,2013). It is important to remember that the principalship should not define the person but rather the person defines the principalship role. If the principal reflects often, then he/she will learn to find a healthy balance by prioritizing and managing his/her time. Conclusion: Effective Principals Make a True Difference â€Å"School leaders are critical to helping improve student performance. Research now shows that leadership is second only to classroom instruction among school-related factors that influence student outcomes† (Educational Leadership Policy Standards: ISLLC, 2008, p. 9). Principalship requires flexibility in juggling the many roles that requires the principal to play. In reflecting on the information retrieved from guest speakers, class presentations, interviews, books, journal articles and observations, the following conclusion can be drawn: If the principal is able to balance being an instructional leader, a manager, the creator of a positive climate and culture, a visionary, an ambassador, a communicator, a collaborator, and a real person, then I he/she is likely to be a successful principal. When a principal learns to build good relationships, becomes a good listener, learns to plan his/her actions before reacting, has good mentors and trustworthy friends in his/her corner, and continues to have a solid plan of action, students will learn! References Alvy, H. , & Robbins, P. (2005, May). Growing Into leadership. Educational Leadership, 62, 50-54. Bergman, D. and Jorgensen, M (2013, February 4). [EAD610 class article share presentation]. Blankstein, A. M. (2004). Failure is not an option: Six principles that guide student achievement in high-performing schools. Thousand Oaks, CA: Corwin. Cavino, D. and Nower, C. (2013, March 11). [EAD610 class article share presentation]. DeBarbieri, J. (2013, February 25). [Personal interview]. Determining/confirming eligibility for McKinney Vento [Fact sheet]. (2012). Retrieved March 13, 2013, from National Center for Homeless Education website: http://center. serve. org/nche/ibt/sc_eligibility. php Dolson, K. and Regan, K. (2013, February 11). [EAD610 class article share presentation]. DuFour, R., DuFour, R. , Eaker, R. , & Karhanek, G. (2006, 2010). Learning by Doing: A Handbook for Professional Communities at Work. Bloomington, IN: Solution Tree. Harris, S. L. , & Lowery, S. (2002, May). A View from the Classroom. Educational Leadership, 59, 64-69 Keim, J. and Nephew, J (2013, February 25). [EAD610 class article share presentation]. Lunenburg, F. C. (2010, Summer). The Principal as Instructional Leader. National Forum of Educational and Supervision Journal, 27,1-6. Luthouser, E. (2012, May). [Personal interview]. Marzano, R. J. , Waters, T. , & McNulty, B. A. (2005). School leadership that works: From research to results. Alexandria, VA: Association of Supervision & Curriculum Development. Mawhinney, H. B. (n. d. ). A Framework for Reflection on the Principal’s Domain: Choices, Constraints and Demands. EAD 610 School Principalship Reading Packet. Reeves, D. R. (2007). The daily disciplines of leadership: How to improve student achievement, staff motivation, and personal organization. San Francisco: Jossey-Bass. Renfrew, E. (2013, March 4). [Personal interview]. Salopek, J. J. (2011). Make parents you partners. Education Update, 52(2). Sajnog, K. (2013, February 11). [Personal interview]. Silvia, H. and Pawlewicz, D. (2013, March 4). [EAD610 class article share presentation]. The principal perspective: full report. (April 2012). Retrieved March 12, 2013, from The Center for Public Education is an initiative of the National School Boards Association. website: http://www. centerforpubliceducation. org/principal-perspective Wallace Foundation. (2013, January). The School Principal as Leader: Guiding Schools to Better Teaching and Learning. The Wallace foundation, 1, 1-18. Retrieved May 5, 2013, from http://www. wallacefoundation. org/knowledge-center/school-leadership/effective-principal-leadership/Pages/The-School-Principal-as-Leader-Guiding-Schools-to-Better-Teaching-and-Learning. aspx Whitaker, T. (2012). What Great Principals Do Differently: Eighteen Things That Matter Most. Larchmont, NY: Eye on.

The Native Son Essays - Native Son, Richard Wright, Free Essays

The Native Son Essays - Native Son, Richard Wright, Free Essays The Native Son Native Son The novel Native Son, written by Richard Wright, is a book that deals with a poor, black man named Bigger Thomas growing up in a rat-infested one-bedroom apartment on the South Side in Chicago during the Depression. It deals with the racism between blacks and whites, the poor and the rich. This man Bigger Thomas feels like that he is trapped and doomed to a destiny of constantly being on the bottom of the social ladder because of the whites. He does not like the whites because he thinks of them as being masters or as being people who tell the blacks what to do and where to go. He works as a chauffeur for a family named the Daltons. But one night, as he is driving one of the Daltons, Mary, the daughter, to go meet her Communist boyfriend Jan, the three of them end up drinking and becoming drunk. Bigger drives Mary home and while she is putting Mary into bed, Marys blind mother walks in to the room, and Bigger becomes scared that Mary is gonna reveal Biggers presence so he smothers her face with a pillow to make her be silent. But as he is doing that, he accidentally kills her so he ends up burning her body in the furnace. He tries to cover up the whole incident by trying to frame a kidnapping and ransom by signing it Red to try to frame Jan, the boyfriend of Mary. But the family ends up finding the bones in the furnace so they find Bigger, and the town sentences him to death. Bigger was doomed from the beginning. He was a black man growing up in a rich, white society. He knew that he was not going to become anything. What I did not like about this book was how the author wrote from such a pessimistic view of the whole blacks versus whites issue. He made is seem as if you were black growing up in Chicago, that you were not ever going to become anything, that you were doomed to say poor and live like rats. What I did like is that, the author really showed how it was during the Depression era and what the blacks had to go through. I like how he really tries to make the book relate to everyone by having so many characters with such different personalities so every person could learn from the book. I like how Wright shows that this man Bigger Thomas was not a criminal from the very beginning. He shows how society made him what he was, and there was nothing for him to do about it now that he had done what he had done. I especially do enjoy how Wright showed that Bigger was how he was by the way that he lived his life and how a person is not like he is because he born that way. People are shaped by circumstances and instances in a those peoples lives. I would recommend this book to anyone who would like to read about the issues relating blacks versus whites or the whole prejudice Bibliography none